

This is our primary lockup and should be used in most cases. The lockup places the symbol to the left of the logotype with the logotype to the right. Use a primary variation whenever possible.
This is our secondary lockup and should only be used in cases where the primary lockup’s legibility is hindered. It consists of the logotype on the bottom with the symbol placed on top.
Always keep a minimum clear space to maintain visual clarity and to provide maximum impact. Use the ‘v’ in the Invisible logotype to measure minimum clear space around the full lockup.
The minimum clear space is equal to the height of the lowercase “v” in the logotype. Photos, text, and graphics should not overlap the gray area.
The minimum clear space is equal to the height of the mark divided by 4. Photos, text, and graphics should not overlap the gray area.
To maximize brand recognition and build equity it’s important to use the logo correctly. Always avoid these mistakes when applying the brand.
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